Social Media Marketing

The textbook "Social Media Marketing: Theory and Practice" is a comprehensive guide to social media marketing, featuring updated research and practical applications. It is a must-read for students and practitioners of social media marketing, written by Professor Tracy L. Tuten.

Format: Hardback
Length: 464 pages
Publication date: 27 November 2023
Publisher: SAGE Publishing

The definitive guide to social media marketing, widely recognized as the industry standard and a cornerstone of success for students and professionals alike. Written by acclaimed author and marketing professor Tracy L. Tuten, this fifth edition has been meticulously revised to reflect the most recent advancements in social media marketing research and practice. Packed with new case studies and examples featuring renowned brands like Apple, Cadbury, LUSH Cosmetics, and Zoom, it offers a comprehensive and practical understanding of the field. Whether you're a marketing student seeking to excel in your studies or a professional looking to advance your career, this book is an essential resource that will empower you with the knowledge and skills needed to thrive in the dynamic world of social media marketing.

Tracy L. Tuten, a distinguished professor of marketing at Sofia University in the United States, has authored a groundbreaking textbook that has revolutionized the field of social media marketing. This fifth edition, which has undergone a thorough update to reflect the latest developments in research and practice, is a testament to Tuten's unparalleled expertise and dedication.

The book is a comprehensive guide that covers all essential topics, concepts, and research in social media marketing. It provides a deep understanding of the strategies and techniques used to effectively leverage social media platforms for business growth and success. From building a strong social media presence to developing effective marketing campaigns, this textbook offers a step-by-step approach that empowers students and professionals to achieve their goals.

One of the key strengths of this edition is its emphasis on practical application. Each chapter is filled with real-world case studies and examples, showcasing how leading brands have successfully integrated social media into their marketing strategies. These case studies provide valuable insights and practical tips that can be directly applied to your own social media marketing endeavors.

Furthermore, the book is written in a clear and concise manner, making it accessible to students of all levels. Whether you have a background in marketing or are new to the field, Tuten's writing style ensures that you can easily grasp the key concepts and apply them to your work.

In addition to its comprehensive coverage, this edition of the textbook also includes new case studies and examples, featuring renowned brands such as Apple, Cadbury, LUSH Cosmetics, and Zoom. These brands represent the latest trends and best practices in social media marketing, and their inclusion in the book provides a valuable perspective on the current state of the industry.

As a professor of marketing, Tracy L. Tuten brings a wealth of experience and knowledge to the table. Her expertise in social media marketing has helped shape the careers of countless students and professionals, and her passion for the field is evident in every page of this textbook.

In conclusion, if you're looking to excel in social media marketing or advance your career in the field, this fifth edition of the bestselling textbook by Tracy L. Tuten is an absolute must-read. It offers a comprehensive and practical understanding of the latest developments in social media marketing research and practice, and is packed with real-world case studies and examples that will empower you to achieve your goals. Whether you're a marketing student, professional, or simply interested in staying up-to-date with the latest trends, this book is an invaluable resource that will help you succeed in the dynamic world of social media marketing.

Weight: 1180g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529623826
Edition number: 5 Revised edition