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Kaytranada "Bubba"

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Product details

Management number 203071105 Release Date 2025/09/20 List Price $14.99 Model Number 203071105
Category
Louis Kevin Celestin is back with a follow-up to his 2016, Polaris prize-winning 99.9%. In the years since, we've seen his production – which plunders both his Haitian roots and the hip-hop and R&B obsessions of his youth – influence many a COLORS-courting pop and R&B artist. And for any producer who finds themselves surrounded by a sound they helped author, the temptation might be to find a new niche. Thankfully, Celestin has resisted, and instead gifted us a record which build on its predecessor's legacy, albeit directed a little more consciously at the dancefloor.

As with 99.9%, gleeful diversity abounds: no sooner have you greeted the bouncing bongos of "Do it" , and "2 The Music" shimmies on it, a slice of confident disco-funk awash of synth strings and Iman Omari's vocoder magic. Then we have the dons SiR and Mick Jenkins going back-to-back: SiR on "Go DJ", a house party anthem with an extremely silly but terribly infectious hook ("The blunt still burnin', the clock still turnin', The waist keep windin' while her ass keep twerkin'..."), and Jenkins on "Gray Area", which, with its ping-pong percussion and chest-cavity kicks, fronts like the soundtrack to the club of your dreams.

In mixing and melody, Bubba is closer to house than anything else, and Kay tends to puts bass front and centre. His arrangements, consequently, are just so economical. In "10%", there are rarely more than three instruments in the ensemble – a pristine break, Kali Uchis's angelic vocals and that bassline. But with the barest injection of keys, Kay manages to craft a track far beyond the sum of its parts. Elsewhere, the sparkling dancehall of "Need It" transcends with one uncomplicated loop, a pretty, popcorn synth and a show-stealing topline from Masego. Throughout, Kay's strength is doing so much with so little. (Kitty Richardson, The Line of Best Fit)

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